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Is a Career Switch, Starting From Scratch?

How do I justify it? How do I pitch it? Will I be accepted in the new line of work? Why will anyone hire me?

As someone who switched careers after 12 years of Marketing and Brand Management and became a "Freelance Facilitator & Coach" and then an Entrepreneur, I would like to share some thoughts and learnings that may be useful if you are contemplating a career switch.

1. Be very clear about the WHY

Why are you making the switch? Is it due to some external pressure or motivation, or is it aligned to who you are as a person? Are you convinced that you would be happier in your new career than you currently are?

List down your reasons and be totally convinced. In your heart. In your gut. Inside.

2. Know your STRENGTHS